Barcelona-based Loyal Guru, a customer data platform that aims to transform retailers into customer-centric organisations, announced on Thursday that it has raised an additional €8M in its Series A round of funding. The proceeds from this round will help the company expand its services across Europe and the Americas, and continue to develop its solution. Loyal Guru claims to have witnessed 2X growth since its launch in 2016. Metrix Partners will provide part-time CFO services to Loyal Guru and ensure the company has best-in-class SaaS processes and Metrix to help its development.

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